Lawerence's School

- Request permission

- Automate your review requests

- Make sure you are professional in your texts

- Contact us at the right moment

- Keep it simple and short

- Incorporate CTAs

- Text messages at the right tim

Begin by obtaining Permission

It is essential to ask for your customers permission prior to sending them any type of marketing material. Sending unsolicited messages to your customers will result in negative feedback but can even cause legal issues. It is for this reason that it is highly recommended (in fact, it's mandatory in various regions) to get your customers' consent before you text them, thus ensuring that only the ones willing are getting text messages.

Automate your Review Requests to ensure Consistency

You can also plan or automatize your marketing via SMS. It's a good choice for businesses who want to ensure that they're collecting feedback in a consistent manner. Automating the process or scheduling it, you will save time that could otherwise be spent manually sending these text messages. You can select the time and date to send these surveys to customers who have opted into this texting service. While you're at that, ensure that you've got another set of automated texts prepared once customer feedback is confirmed to thank your customers their time and input.

Maintain Professionalism In Your Texts

It might be just an SMS message, but, you have to ensure that you maintain a professional tone when asking for customer reviews. It is highly recommended to follow the standard practices for business texts even after having a casual chat with your clients. In general your text messages must be as professional as your emails for survey inquiries. If you're running an SMS campaign to solicit reviews from customers You should always include the name of your business, keeping that branding impact throughout the customer experience. Furthermore, you need to remain positive even when customers decline to honor your customer review text request, or not respond at all. It is possible to increase the conversion rate by keeping your messages short and concise, and avoid long paragraphs. Apart from that, ensure that your proofreaders are reading your text message before it is sent to your clients.

Reach Out At The Right Time

In the case of text message marketing, timing is a key element in the success of it. Most people have access to mobile phones and you can use this advantage to your advantage. However, it will benefit your company only if you do it in a way that is effective. The best time to ask for a review from a client is after the last purchase or purchase. It is highly recommended that you make your feedback surveys short. If you don't, you risk the risk of having people leave it midway. It is also possible to request customer reviews after support or customer service sessions. You should strike when the iron is hot - implying that you should request a review from a customer when the experience is still fresh for your customers' minds.

Keep It Classy - Keep It Short & Simple

SMS refers to "Short Message Service' - it's in the name. Keep the message short. The most effective text messages are clear and concise immediately and are concise. You should keep the technical jargon and the big words out of your text messages. Focus on delivering the information to your customers in simple English (or whatever other language you employ to communicate in) while providing them with instructions on how they can act upon the information. For example,

Make Sure To Incorporate CTAs

The best method to increase the number of people who are engaged with your SMS marketing messages is by including calls to action (CTA) within them. A CTA can either break or improve the effectiveness of your SMS campaign more effective. If executed correctly, it can encourage your customers to take action. This is why it should be simple and clear to the extent of it being as easy as 1, 2, or three! A good CTA will get your audience to not only reading your message but engage with it. Incorporating a CTA on your form for review by the customer will make it easier for your customers, thus increasing their chances of respecting your request.

Be Particular About When You're Sending Your Texts

Text message marketing is instantaneousand, as mentioned earlier, 90 percent of the texts are read within the first three minutes. This implies that you must consider when your customers are most likely to respond to your messages. For instance the message you send at 3 am will likely not be read by the recipient. That is why you need to plan your messages asking for customer reviews strategically. It's been discovered that messages sent out at night or in late in the afternoon perform better than other timings of the day. For special deals, you can also text weekend or special holiday days.